Tuesday, November 24, 2009

some new snake oil from kaspersky

i found this out thanks to a thread at wilders - apparently kaspersky is taking a page out of the mcafee snake oil playbook. mcafee has total protection and now kaspersky has total security.

i've been over this time and time again - this kind of branding is snake oil. the obvious implication that the average person would draw is that they simply have to use kaspersky total security and then they can be totally secure. that's a false sense of security and the folks at kaspersky know it.

obviously someone cares more about market share and getting to make commercials with jackie chan than about intellectual honesty.

oh crap - looks like bitdefender did same thing.