autoplay social engineering is a subset of social engineering tricks that specifically utilize the autoplay dialog that windows normally presents when certain types of storage media are inserted into the computer...
related to autorun malware, autoplay social engineering assists in getting the malware executed in situations where autorun doesn't automatically launch the malware as soon as the storage media is inserted into the machine... when the autoplay dialog is displayed it presents the user with a list of options for how the user can view the data on the storage media (such as viewing a slide show if the media contains pictures, viewing a video on the media, opening the drive in explorer, etc) and can also include an option, specified in the autorun.inf file in the root directory on the media, that can literally be anything (including launching of malware processes)... this optional entry would appear at the top of the list and be selected by default when the autoplay dialog opens...
should the option specified in the autorun.inf file present itself as something it's not, such as showing the icon and description identical to that for opening the drive in explorer when it actually runs malware, then that represents a form of social engineering as it's tricking the user into doing something s/he doesn't really want to do...
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