junk mail is an umbrella term for any unwanted email...
this includes email spam but it can also include those unfunny jokes your friends forward to you and those service updates from whatever online services you may have signed up for... and of course there's also the chain letters, scams, phishing, email worms, etc...
junk messages can also come in through other communication media as well, but junk mail is best known in part because email is such a mature and widely used medium compared to many of the others (like instant messaging or p2p)...
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